Vendor Partnerships

Put your product in front of the OR professionals who use it.

100% specialty-specific. Pre-qualified clinicians only. A fraction of the cost of a expo booth — with better leads.

See Packages Request the Sponsorship Deck
The Problem

Reaching OR professionals is harder than it should be.

Traditional channels are expensive, unfocused, and increasingly blocked from the clinical environments where decisions are made.

💸

Trade Shows Are Prohibitively Expensive

AAOS booth fees alone start at $15K. Add travel, staffing, and logistics and you're at $50K–$200K+ — with no guarantee of reaching the right specialty buyer.

🚪

Rep Access to the OR Is Shrinking

Credentialing requirements, access restrictions, and scheduling conflicts have made in-person product detailing increasingly difficult across every health system.

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Digital Ads Miss OR Professionals

Generic B2B channels fail to reach scrubbed-in nurses, surgical techs, and PAs — the clinicians who handle devices and influence purchasing every single day.

"Over 400,000 OR professionals influence medical device purchasing, yet remain largely unreachable through traditional vendor channels."

The Solution

The Operative Summit.

A quarterly, specialty-focused virtual expo that puts your product in front of OR nurses, surgical techs, PAs, and surgeons — the people who actually use and specify your devices.

01

Specialty-Specific

Each event targets one surgical discipline. No noise. No dilution. Your product reaches exactly the right clinical audience — and no one else.

02

Product Launch Platform

Built for new product launches and updates, not just brand awareness. Attendees arrive to discover what's new in their specialty.

03

Quarterly Cadence Per Specialty

Each specialty runs four times per year. Participate in your specialty's cadence and stay continuously visible to the clinicians who matter most to your pipeline.

The Math

Do the comparison yourself.

What You're Comparing Major Expo (AAOS) Operative Summit
Cost$50K–$200K all-inFrom $2,500 per event
AudienceMulti-specialty, mixed roles100% perioperative professionals
Specialty focusBroad — your audience diluted across thousandsOne specialty per event
FrequencyOnce a yearQuarterly — 4 touchpoints annually
Attendee verificationGeneral registrationEvery attendee credentialed & verified
Post-event reachEnds when the show endsOn-demand replay for 30 days
Lead dataBadge scans, limited analyticsBooth visits, dwell time, full lead list
Rep access requiredYes — travel, logistics, setupNo — fully virtual, zero travel cost
Your Audience

The professionals who matter most in the OR purchasing decision.

OR Nurses
Perioperative RNs		 Handle, open, and evaluate every device used in their specialty. Among the most influential voices in product adoption decisions at the institutional level.
Surgical Techs
Scrub Technicians		 Directly interact with instruments and implants during cases. First to notice quality, ergonomics, and workflow advantages — and first to advocate for or against a product.
PAs & NPs
Mid-Level Providers		 Strong influence in pre-op planning and post-op follow-up. Increasingly involved in device selection conversations across orthopedic and spine practices.
Surgeons
Attending & Fellows		 Specify implants and champion adoption of new technology. Their endorsement drives institutional purchasing decisions and sets the standard for their OR team.
🔒

Verified Attendees Only

Every registrant is verified via NPI lookup and license verification before gaining access. When we tell you 200 verified OR professionals attended, we mean 200 people who handle surgical devices for a living.

Inaugural Event Target: 150–250 credentialed OR professionals — Orthopedics & Spine, Fall 2026

How It Works

From vendor commitment to qualified OR leads.

01

Vendor Commitment

Select your specialty event and sponsorship tier. Showcase slots are secured 8–10 weeks before the event date, giving us time to feature your product in co-marketing outreach.

02

Co-Marketing Launch

We amplify your product with co-branded outreach across specialty newsletters, social campaigns, and surgical community targeting — building anticipation before the event.

03

Live Virtual Event on vFairs

Half-day immersive event on vFairs — the most visually engaging virtual platform available. Live showcases, Q&A with your team, and networked 3D virtual booths.

04

On-Demand Lead Generation

Sessions remain available for 30 days post-event. You receive a full lead list with attendee engagement data — booth visit time, session attendance, and interaction history.

Powered by vFairs

Your brand deserves the best virtual stage available.

We chose vFairs because it's the platform that makes virtual feel real — for your team and for attendees.

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Immersive Visual Experience

Photorealistic 3D virtual booths and branded environments that feel like a real expo — not a video call. Your product stands out.

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Superior Attendee Engagement

Live Q&A, polling, networking lounges, and 1:1 meeting scheduling built in. Attendees stay longer and interact more.

🤝

Dedicated White-Glove Support

A vFairs event manager is assigned to every event. We manage the tech so you stay focused on your presentation and attendees.

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Rich Analytics & Lead Data

Booth visit tracking, session engagement data, and attendee dwell time. Know exactly who engaged with your product and for how long.

▶️

On-Demand Replay Portal

Your showcase lives in a branded portal for 30 days post-event. Qualified leads continue arriving well after the live day ends.

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Enterprise-Grade Reliability

vFairs hosts 2,000+ events annually with 99.9% uptime. No buffering or dropped sessions on your most important demo day.

Vendor Packages

Choose the level of visibility that fits your goals.

All packages include access to the founding event cohort — Orthopedics & Spine, Fall 2026. Annual multi-event packages available.

Tier 1 Base Camp
$2,500 / event
  • Customizable virtual booth
  • Access to founding event cohort
  • On-demand recording, 30 days post-event
  • 10 complimentary attendee passes
  • Logo in event marketing
Book a Call
Tier 2 Most Popular Mountaineer
$5,000 / event
  • Everything in Base Camp
  • Live showcase session + attendee lead list
  • Priority booth placement
  • Pre-event email feature + social spotlight
  • 20 complimentary attendee passes
Book a Call
Tier 3 — Premier Summit
$10,000 / event
  • Everything in Mountaineer
  • Title sponsorship + keynote slot
  • Custom analytics & branded engagement tools
  • 30 complimentary attendee passes
  • Maximum visibility across all channels
Book a Call

Founding event pricing available. Custom packages and multi-event bundles — book a call to discuss.

Why Partner With Us

What sets Operative Summit apart.

🎯

100% OR-Focused Audience

Perioperative professionals — verified before they ever see your product. The people who use, specify, and approve surgical devices.

🔄

4× Annual Touchpoints Per Specialty

Each specialty runs quarterly — four events per year. Build recognition and trust with your exact clinical audience, event by event.

📅

30+ Days of Visibility

On-demand replay extends your reach far beyond the live event. Leads continue arriving for a full month post-summit.

🏥

Built by OR Insiders

Our founders have been in the OR alongside your reps, handling your instruments in live cases. We know this audience — and we know how to reach them.

Founding Vendor Cohort · Fall 2026

Founding vendor spots are limited.
Lock yours in now.

Inaugural Orthopedics & Spine event. Pre-qualified OR professionals. Your product center stage.

Reserve My Showcase Spot Request the Sponsorship Deck