Vendor Partnerships

Put your product in front of the perioperative professionals who use it.

100% specialty-specific. Credentialed clinicians only. A fraction of the cost of a trade show booth — with better leads.

Packages from $2,500 per event.

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The Problem

Reaching perioperative professionals is harder than it should be.

Traditional channels are expensive, unfocused, and increasingly blocked from the clinical environments where decisions are made.

💸

Trade Shows Are Prohibitively Expensive

AAOS booth fees alone start at $15K. Add travel, staffing, and logistics and you're at $50K–$200K+ — with no guarantee of reaching the right specialty buyer.

🚪

Rep Access to the OR Is Shrinking

Credentialing requirements, access restrictions, and scheduling conflicts have made in-person product detailing increasingly difficult across every health system.

📡

Digital Ads Miss OR Professionals

Generic B2B channels fail to reach scrubbed-in nurses, techs, and advanced practice providers — the clinicians who handle devices and influence purchasing every day.

The Solution

The Operative Summit.

A specialty-focused Virtual Summit that puts your product in front of the credentialed perioperative professionals who actually use and specify your devices.

01

Specialty-Specific

Each event targets one surgical discipline. No noise. No dilution. Your product reaches exactly the right clinical audience — and no one else.

02

Product Launch Platform

Built for new product launches and updates, not just brand awareness. Attendees arrive to discover what's new in their specialty.

03

Twice a Year, Every Year

Six summits a year across three specialties — two of them yours. Show up for both and stay continuously visible to the clinicians who matter most to your pipeline.

The Math

Do the comparison yourself.

What You're Comparing Major Expo (AAOS) Operative Summit
Cost$50K–$200K all-inFrom $2,500 per event
AudienceMulti-specialty, mixed roles100% perioperative professionals
Specialty focusBroad — your audience diluted across thousandsOne specialty per event
FrequencyOnce a yearTwice a year in your specialty
Attendee verificationGeneral registrationEvery attendee credentialed & verified
Post-event reachEnds when the show endsOn-demand replay for 30 days
Lead dataBadge scans, limited analyticsBooth visits, dwell time, full lead list
Rep access requiredYes — travel, logistics, setupNo — fully virtual, zero travel cost
Your Audience

The professionals who matter most in the OR purchasing decision.

OR Nurses
Perioperative RNs		 Handle, open, and evaluate every device in their specialty — among the most influential voices in institutional adoption.
Surgical Techs
CSTs · CSPD		 Handle instruments and implants case after case. First to notice quality and workflow fit — and first to advocate for or against a product.
Advanced Practice Providers
PAs · NPs · CRNAs		 Influential in pre-op planning and post-op follow-up, and increasingly present in device selection conversations.
Surgeons
Attendings · Fellows · Residents		 Specify implants and champion new technology. Their endorsement drives institutional purchasing.
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Verified Attendees Only

Every registrant is verified via NPI lookup and license verification before gaining access.

Vendor Packages

Choose the level of visibility that fits your goals.

Founding prices, custom packages, and multi-event bundles available – get in touch to discuss.

Tier 1 Base Camp
  • Discovery booth — five downloadable assets and one booth video
  • Live chat during the event, with full transcripts
  • Lead capture on every booth visitor — delivered within 48 hours
  • Logo on the expo floor and sponsor page
  • On-demand recording for 30 days · 10 complimentary attendee passes
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Tier 2 Most Popular Mountaineer
  • Everything in Base Camp
  • Customizable branded booth — unlimited assets, three videos
  • One-on-one video meeting scheduling, plus a dedicated push notification to all attendees
  • Partner Spotlight in The Operative Brief — logo, profile, and link
  • Enhanced analytics — dwell time, downloads, attribution, meeting conversion
  • Priority booth placement · 20 complimentary attendee passes
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Tier 3 One Per Category Summit
  • Everything in Mountaineer
  • Category exclusivity — one Summit partner per category. Your competitor cannot buy this tier at this event.
  • 30-minute product theater session — recorded, and yours to keep for your own marketing
  • Industry Spotlight in The Operative Brief — a full editorial section written by our clinical team
  • Sponsored 30-day replay · right of first refusal on your category
  • First-position placement · 30 complimentary attendee passes
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Let's talk.

Email us directly, or put 20 minutes on the calendar with a founder.

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